Geekerie, the little store that Adrian and I started way back in 2008, is now five years old. Five years, countless arguments, blood, sweat, tears, and money later, we’re still growing! As a first-time business owner, the past five years have been a heck of a learning experience. The five most important lessons I’ve learned so far:
2. Timing is everything.
Successful products are the product of two things: an excellent product and timing. Geekerie started selling Doctor Who fan shirts back in 2011. We debuted the “The Doctor Is In” shirt during the June Toy Convention but received a lackluster response. We only printed 30 shirts and couldn’t even sell them all! Things started picking up in 2012, with our new Police Box shirt, more people looking for Doctor Who shirts, and customers remarking “You’re the only ones selling Who merch!”. By the time 2013 rolled around, we had five Doctor Who shirt designs with print runs of 100 shirts each.
Moral lesson? Give it time before deciding that something isn’t working. Our usual waiting period is a year. If it hasn’t sold by then, then you’re never going to sell it.
- It establishes Geekerie as a legit seller. Filipinos are still wary about shopping online, especially with newer outfits. Actually meeting the owners at bazaars instills customer confidence that we’re not out to scam them.
- Customers get to see the products in person. Filipinos are a very tactile people – we need to see and touch things for ourselves. Plus since we sell shirts, some people are nervous about the sizing.
- It introduces us to new customers. A lot of our bazaar customers have never heard of us before the event. They see us in person and check out the inventory. Even if they don’t buy during the event, they still get a business card and look us up online afterwards.
Edit: I can’t believe I didn’t include this in the original list! Anyway, here’s bonus lesson #6:
6. Don’t be afraid to ask for help.
Geekerie wouldn’t be where it is today without the help of a lot of people along the way.
- My mom, the perennial entrepreneur. She lends us her delivery van and personnel whenever we have a selling event (I’m in charge of paying them, of course). It’s difficult to find people to work just for the events so I’m very glad that I don’t have to.
- My aunts and uncles who helped me get all the fun and geeky stuff that we sell. My heroes: Tita Marian, Tito Tony, Tito Elfrid, and Tita Ofie!
- Az, who gave us our first booth space in exchange for free shirts 😛
- And last but not least, the wonderful friends + customers we’ve had over the years 😀 It’s been an amazing ride and we’d love to have you with us for the years to come.